Settore funzionaleMarketing e comunicazione
Organizational Unit: Corporate Marketing – Business Knowledge
Manages the analytical part of the omnichannel strategy and measures the effectiveness of it.
- Constitutes the reference point for all the analytical part concerning the Customer Engagement Strategy. Builds on existing technology platforms and helps to expand internal availability for insight gathering.
- Supports the creation of a balanced architecture between CRM, Digital Experience and VoiceOfCustomer platforms.
Bachelor’s degree in engineering/economics/statistics.
At least 5 years of Corporate / branch experience.
Has knowledge of CRM, Digital Experience and VOC platforms and can support the creation of a balanced architecture between the three.
Knowledge of CRM, Digital Experience Platforms, VOC (Voice of the Customer) platforms.
- Strong ability to extract value from data
- Strong ability to communicate insights to people from different backgrounds
- Strong ability to work in cross-functional teams
Languages: Fluent in English
Type of contract: permanent
Place of work: Parma, Italy