Senior Brand Relations Manager (fixed term contract – 1 year) 

• Are you a highly energetic and passionate professional who is keen to drive impactful events, activations and partnerships to ignite the love of the LEGO® brand to millions of children? We are looking for a senior brand relations professional to join our amazing Italian Marketing team to support and to accelerate how we communicate about our business, our values and our brands through the delivery of plans across PR, Influencers, Events, Brand partnerships, social media and AFOLs (adults fans of LEGO) that engage and inspire our audiences. Join us on an exciting journey to drive brand affinity and brand love for the LEGO Group! 

Core Responsibilities  

• Translating and adapting global strategies to support local earned executions across PR, Influencers, AFOLs, social media and events, ensuring relevance and impact for key audiences 
• Leading the way in marketing communications through an audience-led approach that moves from campaign-first to passion and purpose driven (focusing on earned channels) 
• Creating consumer journeys that fully apply our breadth of Earned channels to bring added value to our audiences 
• Managing the local PR & influencer agency, ensuring they deliver standard processes and strong results that support the business objectives of the LEGO Group 
• Collaborating with the Western Europe Brand Relations Forum, to ensure local needs are well represented in global and regional campaigns 
• Tracking campaign performance using measurements tools, preparing evaluation reports and using data and analytics to create recommendations to inform future campaign planning 
• Supporting the PR agency and secure consistency for internal/external corporate communications 
• Being part of the Italian Marketing Leadership Team 

Play your part in our team succeeding  

The LEGO Marketing Team brings one of the world’s most iconic brands, and it’s products for consumers and shoppers to life. Our Marketing Team consists of amazing marketeers who distil audience insights, take decisions rooted in data, and develop and implement effective marketing plans, with 360 campaigns including traditional and digital media, events and instore execution, ensuring strong media presence and engagement. We translate global audience and franchise strategies into local go-to-market-strategies for Italy. 

Do you have what it takes? 

• Strong understanding of PR, media relations, social media and influencer landscape with a track record of generating and maintaining media relationships 
• Previous experience in working with high impact brands, either as PR Manager, Creator Manager, and Social Media Manager in an equivalent role 
• Advantage: digital background (including specific influencers expertise) 
• Ability to manage complex projects with multiple external agency partners and balance, prioritize and activate multiple PR campaigns and projects simultaneously 
• Strong collaborator both in internal multifunctional teams and with external agencies/partnership 
• Strong project management skills 

#li-ph  

What’s in it for you?  

Here are some of what to expect: 

• Family Care Leave – We offer enhanced paid leave options for those important times. 
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. 
• Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based. 
• Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount. 
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme. 
• Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. 

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. 

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity. 

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.  

Thank you for sharing our global commitment to Children’s Rights. 

Just imagine building your dream career. 

Then make it real. 

Join the LEGO® team today.