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LCS Associate Trade Marketing Manager

LCS Associate  

 Trade Marketing Manager [Italy & FRIB] 





Are you interested in playing an active role in growing the LEGO Branded Channel, delivering world class retail marketing support to our “LEGO CERTIFIED STORES” (LCS) Italy, France & Iberia 


Core Responsibilities  

Work hand in hand with LCS Sr. Retail Marketing on omnichannel trade marketing projects related to the LEGO Certified Store (LCS) – our own stores network – in Italy, France and in Iberia.  

In collaboration with the local and international LCS team, you will: 


  • Define, develop and execute the activation calendar and ensure the best shopper and consumer instore experience.   
  • Set-up and follow-up the instore execution & drive excellence.    
  • Support the new LCS stores opening & refit to build and put in place a coherent 360° marketing plan. 
  • Measure trade marketing spend effectiveness: analyze and write improvement recommendations.   
  • Proactively own & drive After Action Reviews of delivered campaigns to identify what’s working / what’s not and inspire change.   
  • Be expert of the shopper, seek insights through studies, news articles, etc.  
  • Bring the outside in – proactively look for retail marketing innovations in physical & Omni-channel opportunities   
  • Work closely with brand management, customer development, sales, field sales and regional team.  
  • Prepare trade marketing presentations for internal/external alignments. 


Play your part in our team succeeding 


As part of the Sales department, this role is part of the LCS function reporting to the Channel Director. Your role will be key in this team: you’ll help us develop the utmost shopper experience of LEGO across South European markets. 


We currently have stores in: 

  • Italy: 25 stores  
  • France : 12 stores  
  • Spain : 6 stores  
  • Portugal : 2 store  


Do you have what it takes? 


  • Proven experience within a retail/marketing role. 
  • Commercial savvy – operates with a scarcity & efficiency approach. Proactively seeks to identify areas of how / where TM investments can be optimized to improve returns for the company.   
  • A strong collaborator across subject areas and hierarchies to effectively steer a wide range of internal and external partners.   
  • Takes initiative, recognizes and acts on opportunities. Ability to evolve in a sophisticated international environment in constant evolution.   
  • Drive for results – desire to drive productive change, comfortable managing multiple projects, energy and ability to problem solve.   
  • Fact-based and Insights Driven working style.  
  • Strong team spirit with willingness to support other team members.  
  • Proficient in English [French and/or Spanish nice to have] 


What’s in it for you?  

Here are some of what to expect: 


  • Ideal starting date :  01.04.2024 
  • Duration :   Permanent 
  • Other advantages : 8,50€ ticket restaurant for each working day  
  • Colleague Discount: we know you’ll love to build so from day 1 you will qualify for our generous colleague discount. 
  • Family Care Leave – We offer enhanced paid leave options for those important times. 
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. 
  • Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based. 
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme. 
  • Your workplace: When you join the team, the hiring team will discuss the principles of our hybrid work model ‘Best of Both’, role eligibility and frequency with you during the recruitment process. 
  • Location : LEGO S.p.A, Via Ettore Romagnoli 6, Milano  


Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. 


The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity. 


The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.  

Thank you for sharing our global commitment to Children’s Rights. 


Just imagine building your dream career. 

Then make it real. 

Join the LEGO® team today.