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Settore funzionale

Altra funzione aziendale


Role: Consumer & Shopper Insight specialist

Location: Rome

Report to: Consumer&Shopper Insight Manager

Type of contract: fixed term contract

Scope of Role:

The Consumer&Shopper Insight Specialist supports the Consumer & Shopper Insight Manager in providing an overview of the Italian consumer and insight into drinking alcohol and beer.

He\she is responsible for the effective and efficient implementation of all consumer and brand-related researches and analysis activities in support of the Brand and Trade Marketing business priorities, promoting the data-driven decision making and enabling data-driven culture.

The successful candidate should be able to work as a business partner with Brand Marketing teams and foster a collaborative working relationship with key stakeholders.

Main Responsibilities:

Support the design and execution of research and analysis projects to deliver against business needs, following agreed research protocols and ensuring highest quality:

  • Accountable for monitoring the quality of fieldwork, analytics and reporting
  • Ensures research and analytics results are properly interpreted against business question and provide clear direction for action
  • Manages agency relationships to ensure timely and accurate delivery of projects to agreed budget

Constantly monitor brand dynamics at market, shopper, competition level as well as key business trends and company business KPIs, in alignment with commercial functions:

  • Delivers analysis on retail audit/tracking/other data as needed to support planning and performance analysis
  • Data Source mgmt. – maintenance of key external data sources (e.g. Households Panel, Consumer tracking) and continuous improvement of Way of Working

Ensure adequate support for all cross-departmental and international projects related to Consumer and Shopper dynamics

Actively works to build skills in developing and applying insight with business partners

  • Builds awareness and understanding of existing and new research and insight approaches and how to interpret and apply the outputs
  • Embraces practices for building stronger “consumer intuition” and judgment (e.g., immersions, ethnographies, workshops, simulations, etc.)

Business Data understanding and analysis – ability to translate data into business information and integrate them to generate meaningful and actionable insights enabling fact-based decision making processes and accelerating the translation of decision made into business actions

Research, Forecasting and forward looking analyses – proactively design comprehensive future scenarios for the channel, starting from available information and leveraging statistical and AI based models as well as qualitative\quantitative researches, to offer competitive advantage to commercial functions and improve effectiveness of business strategies

Explain analytics technique and usage in business terms, communicate value, drive adoption, and inspire action

Qualifications, Experience & Skills

  • Master’s Degree preferably: Management Engineering, Mathematics, Statistics, Economics Science
  • 1 year experience in high-complexity data driven research / consulting (e.g. Kantar, Gfk, Ipsos…), FMCG insights roles
  • Excellent research skills (qualitative, quantitative) and analytical thinking
  • Advance mathematical/statistical background: ability to build complex data models (correlation analysis, predictive models, machine learning, AI)
  • Good knowledge of typical market research processes and data sources (e.g. Kantar, Gfk, Ipsos…)
  • Very good knowledge of typical FMCG Business and Operating Models, Beverage (Beer as a plus)
  • Good knowledge of statistical modeling tools (R / Stata / Python / Matlab or others), and BI tools (BusinessObjects /Power BI / Tableau or other reporting tools Financial analysis and business case construction, project management skills
  • High proficiency of spoken/written Italian and English
  • Collaborative – high capacity leadership to influence others, encourage teamwork, and build strong relationships
  • Excellent communication skills – engage and influence multiple partners to build strong working relationships
  • Membership in Legally Protected Status constitutes a preferential requirement (Law 68/99 art.1).